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Is Digital Marketing a Good Career? Absolutely #digitalmarketing #careers

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#digitalmarketing #digitalmarketingcareer #digitalmarketingbangalore

My answer to How Good is a Career in Digital Marketing? Absolutely and now is the right time to be in Digital Marketing space.

The Opportunities: According to ET, published, Jan 16, 2018: Digital advertising to grow at 32% CAGR to reach Rs 19,000 crore by 2020: Report

(UPDATED: October 2018)*** Included New – Latest Trends, Resources, Links & Advice to anyone about to start their Digital Marketing Career. Originally published here:

Digital Marketing Trends to watch in 2018

Artificial Intelligence (AI), Machine Learning is transforming the way business run today
Voice Search, Voice Assistance like Amazon Alexa, Google Home is growing at a rapid phase
Voice shopping is changing the way we shop: Imagine ordering a product without seeing it. It’s unbelievable. That’s possible now! Your #alexa does all the shopping without you seeing it. Take a look at this video:
Technical skills are one of the most wanted skills for Digital marketing
Recently Google announced major changes to its advertising platform. Google Ads now adds AI artificial intelligence to its ad platform
We are living in a mobile-first to the mobile-only world, where people expect your websites to load faster and they want information whenever and wherever they are. AMP (Accelerated Mobile Pages)project from Google designed to make really fast mobile pages
Voice assistants like Alexa, Google Home, Cortana. Alexa skills, Google Actions are part of Digital Marketing
Customer Centric Approach, Customer-centric marketing backed with Data/Insights will help understand the customers better
Social Media is already part of our day to day life
User experience, design is something every marketer should know
Personalized Searches will dominate as our mobile, assistance are all integrated with our personal devices. Every experience to be tailored just for them. Mobile searches for “——– for me” has grown over 60 % in the last 2 years: Source: Think with Google
Content is the core of digital marketer in 2018, and moving forward Customized Personalized Content will dominate

Digital Marketing Skills required in 2018

Today’s Modern Digital Marketers should constantly sharpen their skill sets. In the early days, it was the world wide web, then social media, then mobile and now Artificial Intelligence AI and machine learning.

The rise of Voice Search: “Half of all searches will be voice searches by 2020 according to Comscore while 30% of web browsing sessions will take place without a screen by that time according to Gartner. And smart speakers are set to be the fastest growing consumer technology this year” – Source: eConsultancy

Free Resources for you to get started:

Alexa skills kit
Google Actions
Understanding user behavior – Think with Google

What does this mean for a Digital Marketer?

A few months back, yes few months not years back, Digital Marketing was about learning skills like Content, Social Media, SEO, Google ads, Facebook ads, but now it’s all about Machine learning, AI, Voice Assistance and more. Now a digital marketer should be updated every minute, AI is smarter than human, here is how Google Duplex works. A digital marketer’s job is to make things easy for the robots.

With so much demand plus the economy, the way we buy, communicate, interact and day to day life has changed due to the Internet and social media. Now Digital marketing/social media marketing has become a fashion and buzzword, so is the competition in this job market.

Web Marketing Academy Bangalore providing Training in Digital Marketing, Google Adwords, Google Analytics, Inbound Marketing, Content Marketing and SEO for Individuals, Small Businesses and Corporate Training. Indira Nagar.

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